A lot of information is collected by Google Analytics. Some examples of data are which articles are read most, which articles are being shared, the location of readers, how long readers stay in the app and which devices are used to read your publication.
Since Google Analytics does offer so much information, we decided to reference great resources already available on the web for you to review:
Google Analytics Academy
50+ Google Analytics Resources
After reviewing the resources, please let us know if you have any questions by emailing firstname.lastname@example.org.