Readers can share using email, messages, App.net, Facebook, Twitter, or copy to their clipboard. Not only can they share a link that takes the reader to a web preview of your article but they can also highlight an excerpt of an article and share that.
The sharing platform is important in getting the word out about your publication. It's a way for you to get valuable organic, viral advertising for free. The more people share your content, the more visible your publication becomes and the more interest and subscribers you get.
Find out the pros and cons of sharing by clicking here.