How can I get the most from my app description?


It's best to follow the advice from Apple or Google Play. 

We did a little research for you and also found some advice in this article by the Application Developers Alliance. They recommend the following:

  • Use targeted keywords in your app description.
  • Search the app store to identify marketable keywords, and then incorporate those words into app titles and descriptions.
  • Draft titles and descriptions that sound natural and differentiate the app from others. Avoid highly competitive and generic keywords.
  • Keywords are like hashtags on Twitter. Do not use any more than necessary, and do not force them.
  • If you have more than one related publication, consider including the name of the second app in the title field of the other one.

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