What incentives can I offer my readers?

In the Build My App! store forms, the options available to offer incentives on both iOS and Android are listed.

You can change these at any time through your iTunes Connect or Google Play accounts. However, keep in mind that iTunes requires going through approval by Apple, so changes would not be immediate. Also, the changes would only affect new subscribers going forward, after it is approved.

Free Trial Period:
This is available on both iOS and Android. You can offer a free trial period of 1 week or 1, 2, or 3 months. It will begin when the customer subscribes and they are prompted to accept. They get free access to your issues during that time period. They will be automatically charged when the free trial is over, unless they have turned off automatic renewal, in which case they will not be charged, and will lose access. For example, for a 7 day trial, they get access for 7 days, and on the 8th day they will be charged for the first month's subscription. 

Marketing Opt-in:
This is available on iOS only. You can offer users a free subscription extension in exchange for sharing their contact information with you for marketing purposes. The reader is prompted when they first open the app. If they say yes, they will get an extension - free access to your publication for a time period set by you - 1 week, or 1, 2, or 3 months. The user’s opted-in info will be made available in the Sales and Trends module of your iTunes Connect account.

Note #1: Free Subscriptions can’t offer a marketing opt-in incentive - since the subscription is already free - but users will still be asked if they want to opt-in to share their information.

Note #2: Publisher's download fees still apply during this period.

Creating Your Publication

  1. Do you have a sample workflow for creating a TypeEngine publication?
  2. What's the deal with the About Issue?
  3. How do I add my design to my publication?
  4. How much creative control do I have over the appearance of my app?
  5. How do I create an article?
  6. How do I create an issue?
  7. How do I publish an issue?
  8. What is Markdown?
  9. How do I apply CSS to a specific article?
  10. How do I add or remove images, audio or other assets to my article?
  11. How do I add an advertisement to an article?
  12. How do I assign a template and metadata to my article?
  13. How do I create a new author or assign an existing author to an article?
  14. How do I create a privacy policy? What should be included?
  15. How do I embed video? Which Vimeo or YouTube link should I use?
  16. How do I add an image gallery or slideshow to an article?
  17. Can I create more than one publication with my TypeEngine account?
  18. How do I embed the Subscribe button?
  19. What incentives can I offer my readers?
  20. How do I set up links to open in an external browser?
  21. How do I set up web log in for WordPress?
  22. How do I offer an issue for free?
  23. How do I set up Article-to-Article links?
  24. Can I use Typekit, Google Web Fonts, or another hosted webfont service with TypeEngine?
  25. Can I upload a PDF so its pages display inside my publication?
  26. Will my app styling appear the same across the iOS, Android and web platforms?
  27. What tracking and marketing platforms does TypeEngine work with?
  28. From outside my app, how can I open my app using a link?
  29. How do I use custom fonts?

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